Google, Amazon, and Zara are among the top gainers in BusinessWeek and Interbrand’s annual ranking of the “Best Global Brands.” UBS slipped dramatically down the list, falling 31 places to No. 72, losing 50% of its brand value. Coca-Cola remains the No. 1 brand for the ninth year in a row.
For the ninth consecutive year, BusinessWeek teamed up with Interbrand, a leading brand consultancy, to publish the ranking of the top 100 global brands by brand value. Amazon, Pepsi, Audi, Panasonic, and Campbell’s have all prospered during a challenging year for marketing executives. For the first time, the overall value of the top 100 brands has declined 4.6%, or US $55.472 billion. Seven brands, however, fell right off the list. Among the biggest: Merrill Lynch, which ranked No. 34 last year, and AIG, previously No. 54, after both required
emergency assistance from the U.S. government. ING, ranked No. 86 last year, also fell off the list after huge subprime losses. Not surprisingly, big banks and auto brands fared the worst, while food brands benefited as consumers began eating more at home. View the full list of 100 Best Global Brands on BusinessWeek.com. And check out Interbrands 34-page report…
1. Coca-Cola U.S.
2. IBM U.S.
3. Microsoft U.S.
4. GE U.S.
5. Nokia Finland
6. McDonald’s U.S.
7. Google U.S.
8. Toyota Japan
9. Intel U.S.
10. Disney U.S.
11. Hewlett-Packard U.S.
12. Mercedes-Benz Germany
13. Gillette U.S.
14. Cisco U.S.
15. BMW Germany
16. Louis Vuitton France
17. Marlboro U.S.
18. Samsung S. Korea
20. Apple U.S.
21. H&M Sweden
22. American Express U.S.
23. Pepsi U.S.
24. Oracle U.S.
25. Nescafe Switzerland
26. Nike U.S.
27. SAP Germany
28. Ikea Sweden
29. Sony Japan
30. Budweiser Belgium
31. UPS U.S.
32. HSBC Britain
33. Canon Japan
34. Kellogg’s U.S.
35. Dell U.S.
36. Citi U.S.
37. JPMorgan U.S.
38. Goldman Sachs U.S.
39. Nintendo Japan
40. Thomson Reuters Canada
41. Gucci Italy
42. Philips Netherlands
43. Amazon U.S.
44. L’Oreal France
45. Accenture U.S.
46. eBay U.S.
47. Siemens Germany
48. Heinz U.S.
49. Ford U.S.
50. Zara Spain
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