September 19th, 2006
To determine this year’s Hot List list, Adweek evaluated sites that create content, as opposed to aggregating it. The top ten list includes four sites that rely, for the most part or in whole, on user-generated content, the biggest online trend advertisers currently face. Adweek reviewed data on approximately 400 sites from Nielsen/NetRatings AdRelevance. They looked for growth over the past six months in unique users or time spent per person, and also invited several interactive media directors and clients to weigh in, giving their thoughts on which sites they believe are doing it right. The final list mirrors what is happening on the Web: community sites mix with traditional media properties. Some of the oldest sites stand side-by-side with the newest. Download Adweek’s Web Site Hot List PDF…
1. YouTube 
2. MySpace
3. The Weather Channel
4. TMZ.com
5. BusinessWeek.com
6. Heavy.com
7. MLB.com
8. Cartoon Network
9. ESPN.com
10. Facebook
Entry Filed under: Whole Archive, WEBSITES, BUSINESS
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